Influencers and the Creator Economy

Duffy, B. E., & Meisner, C.* (2023). Platform governance at the margins: Social media creators’ experiences with algorithmic (in)visibility. Media, Culture, & Society, 45(2), 285–304

Duffy, B.E., Ononye, A.**, & Sawey, M.* (2023).  The politics of vulnerability in the influencer economy. European Journal of Cultural Studies. OnlineFirst. DOI: https://doi.org/10.1177/13675494231212346.

Duffy, B. E. & Sawey, M.* (2021). “There’s nobody left to influence anymore”: Value, service, and precarity among Instagram content creators. In S. Cunningham & D. Craig (Eds.). Creator culture: Understanding the social media entertainment industry. NY: New York University Press. Draft

Duffy, B. E. (2020). Social media influencers. In K. Ross, F. Attwood, V. Cardo, J. Mercer, and S. Moorti (Eds.), Encyclopedia of Gender, Media and Communication. Hoboken, NJ: Wiley-Blackwell. Link

Duffy, B. E. & Hund, E. (2019). Navigating visibility and vulnerability in social media contexts: Instagram’s authenticity bind. International Journal of Communication, 13, 4983–5002. Link PDF

Duffy, B. E. (2018). #Dreamjob: The possibilities and perils of a social media career. In M. Deuze & M. Prenger (Eds.), Making media: Production, practices and professions (pp. 375-386). Amsterdam: University of Amsterdam Press.

Duffy, B. E. & Wissinger, E. (2017). Mythologies of creative work in the social media age: Fun, free, and “just being me.” International Journal of Communication. Link

Platforms and Cultural Production

Poell, T., Nieborg, D. & Duffy, B.E., (2022). Spaces of negotiation: Analysing platform power in the news industry. Digital Journalism, DOI: 10.1080/21670811.2022.2103011

Poell, T., Nieborg, D., & Duffy, B. E. (2021). Platforms and cultural production. London, UK: Polity Press

Nieborg, D., Duffy, B. E., & Poell, T. (Eds.). (2020). Studying platforms and cultural production: Methods, institutions, and practices. Social Media + Society, special collection of 12 journal articles

Duffy, B. E., Nieborg, D., & Poell, T. (Eds.) (2020). Platform practices in the cultural industries: Creativity, labor, and citizenship. Social Media + Society, special collection of 14 journal articles.

For ongoing research on the platformization of cultural production, visit our project website: platformization.net

Algorithmic Visibility in Cultural Work

Duffy, B. E., Pinch, A.,* Sannon, S., & Sawey, M.* The nested precarities of platformized creative labor. Article manuscript under review.

Duffy, B. E. (2020). Algorithmic precarity in cultural work. Communication and the Public, 1-5. Online first: https://doi-org.proxy.library.cornell.edu/10.1177/2057047320959855 Link

Petre, C., Duffy, B. E. & Hund, E. (2019). “Gaming the system”:  Platform paternalism and the politics of algorithmic visibility. Social Media + Society, Oct-Dec., 1–12. Link PDF

Gender, Labor, and Technology

Duffy, B. E. & Sawey, M.*(2022). In/visibility in social media work: The hidden labor behind the brands. Media and Communication, 10 (1), 77-87

Duffy, B. E. & Schwarz, B.** (2018). Digital “women’s work?” Job recruitment ads and the feminization of social media employment. New Media & Society, 20 (8): 2972-2989. PDF

Duffy, B. E. (2017). (Not) getting paid to do what you love: Gender, social media, and aspirational work. New Haven, CT: Yale University Press. Link

Duffy, B. E. & Pruchniewska, U. (2017). Gender and self-enterprise in the social media age: A digital double bind. Information, Communication, and Society. Published online: 03 Mar 2017. Link

Duffy, B. E. (2016). The romance of work: Gender and aspirational labour in the digital culture industries. International Journal of Cultural Studies, 19(4), 441-457. PDF

Duffy, B. E. & Hund, E. (2015). “Having it all” on social media: Entrepreneurial femininity and self-branding among fashion bloggers. Social Media + Society, 1 (2), 1-11. Link PDF

Duffy, B. E. (2015). Gendering the labor of social media production. Feminist Media Studies, “Commentary and Criticism,”15(4), 710-714. PDF

Social Media Self-Presentation

Duffy, B. E. & Pooley, J. (2019). Idols of promotion: The triumph of self-branding in an age of precarity. Journal of Communication, 69(1), 26–48. Link

Duffy, B. E. & Chan, N. K.* (2018).“You never really know who’s looking”: Imagined surveillance across social media platforms. New Media & Society. Online first: https://doi.org/10.1177/1461444818791318

Duffy, B. E. (2017). The trend of fake Instagram accounts exposes the troubling way that work is taking over our lives. Quartz, August 30. https://qz.com/1065732/finstas-or-fake-instagram-accounts-expose-the-troubling-way-that-work-is-taking-over-our-lives/

Scolere, L., Pruchniewska, U.* & Duffy, B. E. (2018). Constructing the platform-specific self-brand: The labor of social media promotion. Social Media + Society, 1-11. DOI: 10.1177/205630511878476. PDF

Duffy, B. E. & Pooley, J. (2017). "Facebook for academics": The convergence of self-branding and social media logic on Academia.edu. Social Media + Society. January-March 2017: 1–11. Link

Duffy, B. E. (2016). We’re not all entrepreneurs: Yawning gaps in the digital “platform economy.” Data & Society Points. Message posted to https://points.datasociety.net/

Duffy, B. E. (2015, June 18). Yuccies,” “Slashies,” and the Digital Economy’s Valorization of the Multi-skilled, Always-on Creative Worker. Culture Digitally. Message posted to http://culturedigitally.org/2015/06/yuccies-slashies-and-the-digital-economys-valorization-of-the-multi-skilled-always-on-creative-worker/