Below are some of my recently published projects and works-in-progress.

gender and social media LABOR

Duffy, B. E. & Schwarz, B.** (2018). Digital “women’s work?” Job recruitment ads and the feminization of social media employment. New Media & Society, 20 (8): 2972-2989. PDF

Duffy, B. E. (2017). (Not) getting paid to do what you love: Gender, social media, and aspirational work. New Haven, CT: Yale University Press. Link

Duffy, B. E. & Pruchniewska, U. (2017). Gender and self-enterprise in the social media age: A digital double bind. Information, Communication, and Society. Published online: 03 Mar 2017. Link

Duffy, B. E. (2016). The romance of work: Gender and aspirational labour in the digital culture industries. International Journal of Cultural Studies, 19(4), 441-457. PDF

Duffy, B. E. & Hund, E. (2015). “Having it all” on social media: Entrepreneurial femininity and self-branding among fashion bloggers. Social Media + Society, 1 (2), 1-11. Link

Duffy, B. E. (2015). Gendering the labor of social media production. Feminist Media Studies, “Commentary and Criticism,”15(4), 710-714. PDF


Media and cultural Production in the digital age 

Serazio, M. & Duffy, B. E. (2018). Social media marketing. In Burgess, J., Marwick, A., & Poell, T. (Eds.). The Sage handbook of social media. Thousand Oaks, CA: Sage Publications. PDF

Duffy, B. E. & Wissinger, E. (2017). Mythologies of creative work in the social media age: Fun, free, and “just being me.” International Journal of Communication. Link

Boston, N. A., & Duffy, B. E. (2015). “What actually matters”: Identity, individualization, and aspiration in media work: The case of glossy magazine production. In M. Banks, V. Mayer, & B. Conor, (Eds.)  Production studies, the sequel! Cultural studies of global media industries (pp. 213-226). New York: Routledge. PDF

Duffy, B. E. (2013). Remake, remodel: Women’s magazines in the digital age. Champaign, IL: University of Illinois Press. Link


online Self-Branding and the Individualization of work

Duffy, B. E. & Chan, N. K.* (2018).“You never really know who’s looking”: Imagined surveillance across social media platforms. New Media & Society. Online first:

Scolere, L., Pruchniewska, U.* & Duffy, B. E. (2018). Constructing the platform-specific self-brand: The labor of social media promotion. Social Media + Society, 1-11. DOI: 10.1177/205630511878476. PDF

Duffy, B. E. & Pooley, J. (2017). "Facebook for academics": The convergence of self-branding and social media logic on Social Media + Society. January-March 2017: 1–11. Link

Duffy, B. E. (2016). We’re not all entrepreneurs: Yawning gaps in the digital “platform economy.” Data & Society Points. Message posted to

Duffy, B. E. (2015, June 18). Yuccies,” “Slashies,” and the Digital Economy’s Valorization of the Multi-skilled, Always-on Creative Worker. Culture Digitally. Message posted to