Welcome to the personal website of Brooke Erin Duffy, Ph.D.

I'm an assistant professor in the Department of Communication at Cornell University, where my research and teaching explore the interrelationships between media, culture, and technology. My specific areas of interest include digital and social media; gender, feminism, and identity; media and cultural production; and the impact of new technologies on work and labor. 

My new book, (Not) Getting Paid to Do What You Love: Gender, Social Media, and Aspirational Work, is now available. You can read an excerpt at here


I'm currently conducting research in three overlapping areas: (1) digital labor, with a focus on gender and class inequalities; (2) cultural workers' digital self-branding practices; & (3) emergent technologies and political economies of creative and cultural production. 



My book, (Not) Getting Paid to Do What You Love: Gender, Social Media, and Aspirational Work, was recently published by Yale University Press. It chronicles the experiences of fashion bloggers, beauty vloggers, and aspiring digital influencers as they work to "make it" online. 



I've taught undergraduate courses on New Media & Society, Gender & Media, Media Theory, and Advertising & Society, among others. At the graduate level, I've taught Qualitative Research Methods and Cultural Production in the Digital Age.

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