Brooke Erin Duffy, Ph.D., is an assistant professor in the Department of Communication at Cornell University, where she is also a faculty affiliate of the Center for the Study of Inequality and member of the Media Studies Initiative. Her specific areas of interest include digital/social media industries; gender, identity, and self-expression; media and cultural production; and labor and work in the digital age.
Her new book, (Not) Getting Paid to Do What You Love: Gender, Social Media, and Aspirational Work (Yale University Press, 2017), draws upon research with fashion bloggers, YouTubers, and Instagrammers to explore the culture and politics of the digital labor market. Despite the rousing assurance that anyone can succeed in the creative “gig economy,” Duffy reveals how gender, class, and status inequalities endure.
Her first book, Remake, Remodel: Women’s Magazines in the Digital Age (University of Illinois Press, 2013), examined the rapidly changing technologies and political economies of cultural production throughan analysis of the women’s magazine industry. She is also co-editor of Key Readings in Media Today: Mass Communication in Contexts with Joseph Turow (Routledge, 2009).
Her research has been published in such journals as Critical Studies in Media Communication, Communication, Culture & Critique, the International Journal of Cultural Studies, Feminist Media Studies, Social Media + Society, and The Communication Review. In addition to her academic work, she has written for or provided commentary to The Atlantic (with Emily Hund), The New York Times, The Washington Post, The Philadelphia Inquirer, and Poynter, among others.
Duffy has taught undergraduate and graduate courses on “Media and Society,” “Cultural Production in the Digital Age,” “Media Theory,” “Advertising and Society,” and “Qualitative Research Methods,” among others. During the 2016-2017 academic year, she’s teaching “Gender and Media” and “New Media & Society.”
Duffy completed her Ph.D. at the Annenberg School for Communication at the University of Pennsylvania in 2011. She holds an M.A. from the University of Pennsylvania and B.A. from The Pennsylvania State University, where she was the student marshal for the College of Communications. She is also a member of the Annenberg School Alumni Advisory Board.