I’m currently conducting research in three overlapping areas: (1) independent work in the social media age, with a focus on gender and class inequalities; (2) social media self-branding practices, especially among cultural workers; and (3) emergent technologies and political economies of cultural production. Below are some of my recently published projects and works-in-progress.

Gender and Independent Work in the Social Media Age

Duffy, B. E. (2017). (Not) getting paid to do what you love: Gender, social media, and aspirational work. New Haven, CT: Yale University Press. 

Duffy, B. E. & Pruchniewska, U. (2017). Gender and self-enterprise in the social media age: A digital double bind. Information, Communication, and Society. Published online: 03 Mar 2017. Link

Duffy, B. E. (2016). We’re not all entrepreneurs: Yawning gaps in the digital “platform economy.” Data & Society Points. Message posted to https://points.datasociety.net/

Duffy, B. E. (2016). The romance of work: Gender and aspirational labour in the digital culture industries. International Journal of Cultural Studies, 19(4), 441-457.

Duffy, B. E. (2015, June 18). Yuccies,” “Slashies,” and the Digital Economy’s Valorization of the Multi-skilled, Always-on Creative Worker. Culture Digitally. Message posted to http://culturedigitally.org/2015/06/yuccies-slashies-and-the-digital-economys-valorization-of-the-multi-skilled-always-on-creative-worker/


The Self-Branding Practices of Cultural Workers

Duffy, B.E. & Pooley, J. “Idols of Promotion”: The triumph of self-branding on social media. article manuscript in progress.

Pruchniewska, U., Duffy, B.E., and Scolere, L. (2017). Platform-specific self-branding: Imagined affordances of the social media ecology. in progress. 

Duffy, B. E. & Pooley, J. (2017). "Facebook for academics": The convergence of self-branding and social media logic on Academia.edu. Social Media + Society. January-March 2017: 1–11. Available here

Duffy, B. E. & Hund, E. (2015). “Having it all” on social media: Entrepreneurial femininity and self-branding among fashion bloggers. Social Media + Society, 1 (2), 1-11.

Duffy, B. E. & Hund, E. (2015, September 25). The invisible labor of fashion blogging. The Atlantic. Message posted to http://www.theatlantic.com 


Media and Cultural Industries in the Digital Age

Serazio, M. & Duffy, B. E. (in press). Social media marketing. In Burgess, J., Marwick, A., & Poell, T. (Eds.). The Sage handbook of social media. Thousand Oaks, CA: Sage Publications.

Duffy, B. E. & Wissinger, E. (in press). Ideologies of cultural work in the social media age. article manuscript in preparation. 

Boston, N. A., & Duffy, B. E. (2015). “What actually matters”: Identity, individualization, and aspiration in media work: The case of glossy magazine production. In M. Banks, V. Mayer, & B. Conor, (Eds.)  Production studies, the sequel! Cultural studies of global media industries (pp. 213-226). New York: Routledge. 

Duffy, B. E. (2013). Remake, remodel: Women’s magazines in the digital age. Champaign, IL: University of Illinois Press.