International Communication Association

May 25-29, 2017

San Diego, CA

  • “Idols of Promotion”: The Triumph of Self-Branding on Social Media, Brooke Erin Duffy and Jefferson Pooley
  •  Roundtable: Studying Communitainment: Mapping a Research Agenda for the Social Media Entertainment Industry
  • “Facebook for Academics”: The Convergence of Self- Branding and Social Media Logic on, Brooke Erin Duffy and Jefferson Pooley



International Conference on Social Media + Society

July 28-30, 2017

Toronto, CANADA

  • Platform-specific self-branding: Imagined affordances of the social media ecology. Brooke Erin Duffy, Urszula Pruchniewska and Leah Scolere (equally contributing authors). 

Association of Internet Researchers

OCTOBER 17-21, 2017


Panel: The Platformization of Cultural Production