Brooke Erin Duffy


Brooke Erin Duffy, Ph.D., is an assistant professor in the Department of Communication at Cornell University who is interested in the intersection of media, technology, and society. Her research and teaching interests include digital and social media labor; gender and identity; media and creative work; and consumer culture. 

Her forthcoming book, (Not) Getting Paid to Do What You Love: Gender, Social Media, and Aspirational Work (Yale University Press, in press), draws on research with fashion bloggers, YouTubers, and Instagrammers to explore the culture and politics of the digital labor market. Despite the rousing assurance that anyone can succeed in the creative “gig economy,” Duffy reveals how gender, class, and status inequalities endure.

Her first book, Remake, Remodel: Women’s Magazines in the Digital Age (University of Illinois Press, 2013), examines the rapidly changing technologies and political economies of cultural production through an analysis of the women’s magazine industry. She is also co-editor of Key Readings in Media Today: Mass Communication in Contexts with Joseph Turow (Routledge, 2009).

Duffy’s research has been published in such journals as Critical Studies in Media Communication, Communication, Culture & Critique, the International Journal of Cultural Studies, Feminist Media Studies, Social Media + Society, and The Communication Review.  In addition to her academic work, Duffy has written for or provided commentary to The Atlantic (with Emily Hund), The New York Times, The Washington Post, The Philadelphia Inquirer, and Poynter, among others. For more information about her publications, visit her profile on

She has taught undergraduate and graduate courses on “Media and Society,” “Cultural Production in the Digital Age,” “Media Theory,” “Advertising and Society,” and “Qualitative Research Methods,” among others. During the 2016-2017 academic year, she is teaching “Gender and Media” and “New Media & Society.”

Duffy completed her Ph.D. at the Annenberg School for Communication at the University of Pennsylvania in 2011. She holds an M.A. from the University of Pennsylvania and B.A. from The Pennsylvania State University, where she was the student marshal for the College of Communications. She is a member of the Annenberg School Alumni Advisory Board.

You can reach her by email at bduffy[at] or follow her on Twitter: @brookeerinduffy.