Brooke Erin Duffy


Brooke Erin Duffy, Ph.D., is an Assistant Professor in the School of Media and Communication at Temple University, where she is a member of the Department of Advertising and the Media & Communication Doctoral Program. Her research interests include digital and social media, creative labor/production studies, feminist media studies, and consumer culture.

Her current book project, tentatively titled Aspirational Labor: Women and Creative Work in an Age of Social Media (Yale University Press, forthcoming) brings gender and class politics to the fore of recent debates about digital labor and internet entrepreneurialism. The book--which draws upon in-depth interviews with fashion, beauty, and lifestyle bloggers/vloggers; participant observation at fashion and tech events; and an analysis of professionalization resources aimed at social media producers--offers critical insight into what she terms “aspirational labor.”

Relatedly, she recently collaborated on a study of fashion bloggers and Instagram “influencers” who depict the post-feminist ideal of having it all. Duffy and co-author Emily Hund published the highlights of their project as an article in The Atlantic.

Her first monograph, Remake, Remodel: Women’s Magazines in the Digital Age (University of Illinois Press, 2013), explored the rapidly changing technologies and political economies of cultural production through an analysis of the women’s magazine industry. She is also co-editor of Key Readings in Media Today: Mass Communication in Contexts with Joseph Turow (Routledge, 2009).

Her work has been published in such journals as Critical Studies in Media Communication, Communication, Culture & Critique, the International Journal of Cultural Studies, Feminist Media Studies, Social Media + Society, and The Communication Review, among others. For additional information about her publications, visit

Dr. Duffy has taught courses on media and society, advertising, media theory, and qualitative research methods. She completed her Ph.D. at the Annenberg School for Communication at the University of Pennsylvania in 2011. She holds a B.A. from The Pennsylvania State University and a M.A. from the University of Pennsylvania. She is a member of the Annenberg School’s Alumni Advisory Board and is the research chair for the AEJMC magazine division.


Brooke Erin Duffy, Ph.D.

Temple University

Annenberg Hall

Philadelphia, PA 19122

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