Brooke Duffy is an Assistant Professor in Temple University’s Department of Advertising and a faculty member in the School of Media and Communication’s Media & Communication doctoral program. Her research interests include media industries, digital convergence, gender/feminist studies of media, and advertising and consumer culture.

She recently finished her first solo-authored book, Remake, Remodel: Women’s Magazines in the Digital Age, which is forthcoming from the University of Illinois Press. By exploring how magazine producers are rethinking their processes and products in an era of digitization, this book engages with salient issues of creative labor, media convergence, self-branding, and gendered work cultures.

Her latest research deconstructs participatory narratives of authenticity, democratization, and creative autonomy through a critical analysis of fashion blogger discourses.  One strand of this research focuses on bloggers’ evaluative practices, including the norms surrounding commenting and linking. She is pursuing this as a member of the  “Evaluating Creative Production in Digital Environments” working group, which is sponsored by the Digital Media and Learning Research Hub at the University of California, Irvine, and supported by a grant from the MacArthur Foundation.

Dr. Duffy is co-editor of Key Readings in Media Today: Mass Communication in Contexts (Routledge, 2008). She has published several journal articles and book chapters on traditional and emergent media industries and presented more than fifteen peer-reviewed conference papers.

She completed her Ph.D. at the Annenberg School for Communication at the University of Pennsylvania in 2011. She holds a B.A. in Advertising from The Pennsylvania State University and a M.A. in Communication from the University of Pennsylvania.