Brooke Erin Duffy

 
 

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BROOKE E. DUFFY, PH.D.

TEMPLE UNIVERSITY

2020 NORTH 13TH ST.

ANNENBERG HALL

PHILADELPHIA, PA 19122


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CULTURE DIGITALLY



FIGURE/GROUND COMMUNICATION

 

Brooke Duffy is an Assistant Professor in the School of Media and Communication at Temple University, where she also serves on the faculty of the Media & Communication Ph.D. Program. Her research interests include media work and digital labor; gender/feminist studies of media; and advertising and promotional culture.

She is the author of Remake, Remodel: Women’s Magazines in the Digital Age (University of Illinois Press, 2013). This book explores the rapidly changing cultures, economies, and technologies of cultural production through an in-depth analysis of the women’s magazine industry. By revealing how executives, editors, and creatives are rethinking their processes and products in an era of digitization, Remake, Remodel contributes to critical debates about digital labor, participatory culture, hypercommercialism, and gendered work cultures.

Her latest research focuses on the interrelationships between gender, creativity, and work in the digital economy. This project draws upon case studies of fashion and style bloggers, magazine freelancers, and participants in user-generated promotions and social media campaigns to explore what she terms “aspirational labor.”

Dr. Duffy is co-editor of Key Readings in Media Today: Mass Communication in Contexts with Joseph Turow (Routledge, 2008). She has published several journal articles and book chapters on traditional and emergent media industries and presented more than twenty conference papers.

Dr. Duffy teaches courses on media and society, media theory, advertising, and research methods. She completed her Ph.D. at the Annenberg School for Communication at the University of Pennsylvania in 2011. She holds a B.A. from The Pennsylvania State University and a M.A. from the University of Pennsylvania.